Life360 ventures into pet tech with the launch of a new GPS tracker

The family safety app Life360 is venturing into pet tech with the launch of its new tracking device, the Pet GPS. Designed to attach to a collar or harness, this new device aims to offer pet owners peace of mind by delivering real-time location updates for their dogs and cats.

The launch of the Pet GPS feels like a natural evolution for Life360, particularly following its acquisition of the tracking device company Tile in 2021. Since then, the company has integrated Tile’s item-finding capabilities into its app, including the ability to assign a Tile tracker to their pet.

Retailing at $49.99, Life360’s Pet GPS stands as the priciest offering in its lineup. However, it comes with a range of features that pet owners may find worthwhile.

Key features include geofencing (virtual boundary alerts), escape alerts, and access to a Pet Finder Network. Pet owners can set up safe zones, and if a pet runs off, an escape alert will be triggered.

Users can also alert the nearby community about a lost pet. When issuing a lost pet alert, the app shares important information with nearby members, such as the pet’s name, image, breed, and emergency contact details.

Life360 says its network comprises over 88 million members, providing users with a substantial community to help locate their missing pet.

The pet tracker combines cellular, GPS, Wi-Fi, and Bluetooth to provide the most accurate location, updating every 2 to 4 seconds when the pet is away from home. 

Other helpful features include a built-in light, which can be activated through the app to help find a pet in the dark. The device also features a chime noise function, allowing owners to call their pets when needed — as when they are taking too long to relieve themselves in the yard or they’re hiding under the couch. 

With an IP68 rating, Life360 says the device is water-resistant, dustproof, and resistant to pet bites. 

The device includes a charger with a battery life lasting up to 14 days. There’s also a “Bluetooth Reserve Mode,” which extends battery life to keep a pet locatable for up to six months. 

Life360’s Pet GPS comes in three colors: pink, navy, and black. It’s available for purchase in the U.S., UK, Canada, Australia, and New Zealand at Life360.com. To access all features, users need a Gold ($14.99/month) or Platinum ($24.99/month) subscription.