From prophet to product: How AI came back down to earth in 2025

To be sure, it’s hard to see this not ending in some market carnage. The current “winner-takes-most” mentality in the space means the bets are big and bold, but the market can’t support dozens of major independent AI labs or hundreds of application-layer startups. That’s the definition of a bubble environment, and when it pops, the only question is how bad it will be: a stern correction or a collapse.

Looking ahead

This was just a brief review of some major themes in 2025, but so much more happened. We didn’t even mention above how capable AI video synthesis models have become this year, with Google’s Veo 3 adding sound generation and Wan 2.2 through 2.5 providing open-weights AI video models that could easily be mistaken for real products of a camera.

If 2023 and 2024 were defined by AI prophecy—that is, by sweeping claims about imminent superintelligence and civilizational rupture—then 2025 was the year those claims met the stubborn realities of engineering, economics, and human behavior. The AI systems that dominated headlines this year were shown to be mere tools. Sometimes powerful, sometimes brittle, these tools were often misunderstood by the people deploying them, in part because of the prophecy surrounding them.

The collapse of the “reasoning” mystique, the legal reckoning over training data, the psychological costs of anthropomorphized chatbots, and the ballooning infrastructure demands all point to the same conclusion: The age of institutions presenting AI as an oracle is ending. What’s replacing it is messier and less romantic but far more consequential—a phase where these systems are judged by what they actually do, who they harm, who they benefit, and what they cost to maintain.

None of this means progress has stopped. AI research will continue, and future models will improve in real and meaningful ways. But improvement is no longer synonymous with transcendence. Increasingly, success looks like reliability rather than spectacle, integration rather than disruption, and accountability rather than awe. In that sense, 2025 may be remembered not as the year AI changed everything but as the year it stopped pretending it already had. The prophet has been demoted. The product remains. What comes next will depend less on miracles and more on the people who choose how, where, and whether these tools are used at all.