Nvidia's top-end RTX 5090 gaming GPU now costs at least $5,000 — Blackwell cards continue to endure drastic price hikes

It’s hard to believe Nvidia first announced the RTX 5090 at last year’s CES for just $1,999. Even keeping in mind the fact that MSRP is often just a guideline, prices have still surged astronomically thanks to the AI rush. A brand-new RTX 5090 now costs $5,000 in North America, and more across other parts of the world. That’s a 2.5x increase in less than two years, and the same fate follows the rest of the RTX 50-series family as well.

Currently, the cheapest RTX 5090 in the States is the Zotac Solid OC listed for $4,999 at Newegg. It does come with a $60 game and a $145 power supply, but you’re still paying $5,000 for a card that cost less than half as much ($2,250) exactly one year ago. A more desirable variant such as the ROG Astral 4X OC is now going for $6,000 while it could be had for $3,360 from various retailers last year. An almost 2x jump in the span of twelve months, and a 3x jump compared to MSRP, though this is a novelty model.